Wartime Rosie Inspires New Campaign

Wartime Rosie Inspires New CampaignRosie the Riveter was such a perfect symbol for their cause, the advocates of a new awareness campaign aimed at improving the lot of women in the trades couldn’t believe it hadn’t been used before.

Hamilton ironworker and welder Jamie McMillan is co-founder of the Workplace Equality (WE) awareness campaign. Its ribbons are red with white polka dots, just like the bandana worn by the iconic Rosie in the wartime poster recruiting women to work in factories.

Of course, those wartime women were quickly shooed out of the factories once the war was over, but the WE campaign is aimed at helping women find their way and stay in trades jobs.

Read the full article in The Hamilton Spectator


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