How the W.E. Ribbon was born. Jamie McMillan and Pat Williams say there is an iconic symbol behind the red and white polka dot ribbon used in the Workplace Equality (W.E.) Awareness campaign: Rosie the Riveter.
The “We Can Do It” poster used during the Second World War featured Rosie, who represented women in factories filling in for the men who were at war. In it, she dons a red and white polka dot bandana.
“It just clicked in. It (the symbol of Rosie) was just perfect and it’s so simple,” says McMillan, an ironworker and welder with Local 736 in Hamilton, Ontario.